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Sardinia, Perhaps italy's best kept secret!

August 07, 2022 by JC Viens in Italy, Articles, Study Guides

In this post, I publish my notes of a Webinar I presented to the members of the Wine Scholar Guild on Sardinia on 20 April 2022.

It was a fantastic opportunity for me to share my discoveries on a most fascinating territory. A place with a rich history and culture, another world altogether.

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August 07, 2022 /JC Viens
sardinia, wine scholar guild, webinar, italy
Italy, Articles, Study Guides

Grande Passione Becomes a WSET Approved Programme Provider in Italy!

December 30, 2021 by JC Viens in Articles, Study Guides

I will fully dedicate myself to pursuing my passion, that of Wine Education, through my own school Grande Passione which was just approved as a programme provider of the WSET (Wine & Spirit Education Trust) in Italy!

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December 30, 2021 /JC Viens
wset
Articles, Study Guides

Franciacorta has a long-term vision for the markets of China

September 07, 2021 by JC Viens in Italy, Articles

I feel proud to have had an active role in influencing and guiding this initial stage. Most of all, I feel privileged to have worked until now under the guidance of Silvano Brescianini, the President of the Consorzio.

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September 07, 2021 /JC Viens
#wine #marketingstrategy #vision #franciacortachina, wine, franciacorta, italy, china, wine marketing
Italy, Articles

This is how to conquer the Chinese Markets!

April 27, 2019 by JC Viens in Italy, Articles

The experience of France and Australia in Hong Kong markets has demonstrated that focus on consumer-centric events and a high level of support to the importers is critical to their outstanding success.

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April 27, 2019 /JC Viens
article, italy, wine marketing, china
Italy, Articles

Amarone 1997, The year that was

January 04, 2018 by JC Viens in Italy, Articles, Tasting Notes

A one of a kind historical tasting of 1997 Amarone and Recioto wines from Italy’s Valpolicella gathered a group of erudite and passionate wine lovers to discover their aging potential...

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January 04, 2018 /JC Viens
amarone, 1997, italy, tasting notes, valpolicella, ripasso
Italy, Articles, Tasting Notes
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