I feel proud to have had an active role in influencing and guiding this initial stage. Most of all, I feel privileged to have worked until now under the guidance of Silvano Brescianini, the President of the Consorzio.
Read MoreThe experience of France and Australia in Hong Kong markets has demonstrated that focus on consumer-centric events and a high level of support to the importers is critical to their outstanding success.
Read MoreAs the size of China's upper-middle-class is about to explode, luxury marketing is a more interesting model to adapt strategies for the wine industry in China...
Read MoreLast April's visit to Vinitaly of Jack Ma, founder of the mighty Chinese e-commerce company Alibaba and richest man in China has brought to light Italy’s position in China’s wine market as well as its tremendous potential going forward. The reception to his speech brought mixed reviews within the Italian wine industry.
However, after 22 years living in Hong Kong and working in China, I have learned to look at its dynamics with a macroeconomic approach rather than focus too much on the microeconomics of everyday.
Read More© 2006-2017 GrandePassione.Com - All Rights Reserved