Grande Passione

  • About
  • Latest
  • Articles
  • Tasting
  • WSET
  • Study Guides
  • Italian Wines
    • Features
    • Grape Varieties
    • Regions
    • Links
  • Search
  • Contact

Franciacorta has a long-term vision for the markets of China

September 07, 2021 by JC Viens in Italy, Articles

I feel proud to have had an active role in influencing and guiding this initial stage. Most of all, I feel privileged to have worked until now under the guidance of Silvano Brescianini, the President of the Consorzio.

Read More
September 07, 2021 /JC Viens
#wine #marketingstrategy #vision #franciacortachina, wine, franciacorta, italy, china, wine marketing
Italy, Articles

This is how to conquer the Chinese Markets!

April 27, 2019 by JC Viens in Italy, Articles

The experience of France and Australia in Hong Kong markets has demonstrated that focus on consumer-centric events and a high level of support to the importers is critical to their outstanding success.

Read More
April 27, 2019 /JC Viens
article, italy, wine marketing, china
Italy, Articles

Dinner w/ Richard Geoffroy, Creator of Dom Perignon Vintages

May 13, 2015 by JC Viens in Articles

Here is not an invitation to dinner but to an "experience". But not just any experience, that of a "journey through the Plénitudes", which in French means something much greater than its English equivalent...

Read More
May 13, 2015 /JC Viens
wine dinner, dom perignon, wine marketing, richard geoffroy, power of creation
Articles

 

    © 2006-2017 GrandePassione.Com - All Rights Reserved