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Franciacorta has a long-term vision for the markets of China

September 07, 2021 by JC Viens in Italy, Articles

I feel proud to have had an active role in influencing and guiding this initial stage. Most of all, I feel privileged to have worked until now under the guidance of Silvano Brescianini, the President of the Consorzio.

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September 07, 2021 /JC Viens
#wine #marketingstrategy #vision #franciacortachina, wine, franciacorta, italy, china, wine marketing
Italy, Articles

Keys to export success in the middle-kingdom...

April 01, 2017 by JC Viens in Articles

As the size of China's upper-middle-class is about to explode, luxury marketing is a more interesting model to adapt strategies for the wine industry in China... 

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April 01, 2017 /JC Viens
china, wine2wine, spirito di vino asia, export, wine, italy, luxury
Articles

10 Things We Absolutely Love About Italy!!

February 21, 2014 by JC Viens in Italy

Here is a fantastic video that captures so well the 10 things we love about Italy!  Thanks Stefano Bassanese for this link!!

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February 21, 2014 /JC Viens
video, italy, food, wine
Italy

 

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